10 Web Marketing Trends for 2010

by ZooMeister on March 10, 2010

Entrepreneur magazine recently published a great article by John Arnold entitled,  The 10 Web Marketing Trends for 2010.  Readers of this blog will not be surprised to read his predictions.

Mr. Arnold stated…

Mr. Arnold stated… “Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies.”

His top two marketing trends should surprise no one…

Trend #1: Search Engine Optimization – “Sites with relevant content and credible links will continue to rule the search rankings in the coming year.”

Trend #2: Paid Search – “Consumers will still use search engines in 2010 as a primary means of finding products and services to fulfill their needs”.

Well said, John!  With tens of billions of searches every month, and using geo-targeted local search, website owners are discovering that their websites can service a bunch more customers than any ‘brick & mortar’ store.

If your business could use a little economic stimulus, you will want to talk with us.  AdzZoo can put your ad in front of buyers who are searching for your products or services.  Email or call me for more information. AdzZoo delivers ready-to-buy customers.

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AdzZoo in Your Marketing Plan

by ZooMeister on March 1, 2010

You hear a lot these days about “sales funnels” and new marketing channels and all the things we can spend money on to drive customers to your door.  Everyone from movie stars to Barack Obama has a Twitter account, and you might be worried that you’re the only one left in America without a Facebook page.

I don’t have to tell you how quickly the sands are shifting in the marketing arena.  The things that were HOT last year aren’t even on the radar this year.

Throughout all this tumultuous game-changing marketing theory, the one truth that is undeniable is that to grow your business you MUST be participating online.

Regular readers of this blog have heard me discuss numerous online tactics that involve everything from a full-blown local search website project and social networking to strategic linking strategies.

All of this helps in the long term, but the ONLY way to drive customers to your website TODAY is using PPC. And, you’ve also heard me proclaim many times that there is no company better positioned to deliver a FLAT RATE PPC program than AdzZoo.

If you are in business, you need what AdzZoo can deliver… customers.  I would also encourage you to visit the websites shown in the illustration at right and open a free account.  Use these resources to help funnel traffic to your site.

As I’ve mentioned previously, “there is no magic bullet”, but there are things you can do to help reinforce your AdzZoo campaign.  Good luck!

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AdzZoo Makes Advertising Easy

by ZooMeister on February 25, 2010

It has been estimated that 9 out of 10 online advertising campaigns fail.  Why?  Because people (with little or no experience) try to develop and manage their own campaigns.  PPC is not a DIY project.

A successful ad campaign requires experienced professionals who know how to research keywords properly, build a landing page that gets a high quality score and can craft an ad that gets results.

What if…

you could know precisely what a person wanted at the exact moment they wanted it?  That’s what ‘local search’ marketing offers.

Pulling all this together and delivering ready-to-buy customers is what AdzZoo offers.

Helping you understand the process and getting your online advertising campaign launched is what I offer.  Contact me!

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How to get NEW business NOW!

February 21, 2010

Running a business in 2010 is possibly the greatest challenge that small companies have experienced since the ‘Great Depression’ of the 1930s.  The economy has been in a tailspin for a couple years now and the future does not look as promising as the government would have us believe.
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January 4, 2010

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2010 Year of the Tiger, AdzZoo Rising!

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You need not consult an astrologer to understand what is happening in the world of marketing and advertising. The effectiveness of traditional media advertising is literally evaporating in the shadow of the Internet’s capacity to target ready-to-buy local consumers.

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