2010, Businesses Go to War Online

Art of War (online)

Doing business has often been compared to the “Art of War”. To be victorious in battle and in business, both require a great deal of strategic planning, tactical maneuvering, adequate resources and being armed with knowledge of the terrain and reliable intelligence about the enemy.

In 2010 and beyond, companies will wage war online for new customers.  The battles will be won by those that are most prepared, and have targeted their objectives using the most advantageous and technologically advanced resources available.

In the old days (pre 2009), the fight for new business was staged on divided fronts.  To assure any degree of success, a company needed to distribute limited marketing resources across the media spectrum covering print, radio and TV, Yellow Pages and other forms of inflexible, shotgun-style advertising.  Such out-dated tactics can still be somewhat effective in building a brand and reinforcing a message, but the battle for immediate sales will be fought online.

The combat is instantaneous and relentless; it begins when a potential buyer fires the first salvo in the form of a search for information.  Companies that are in position will rise to the encounter and declare their solutions in the form of a hard-hitting ad that speaks directly to the search query.  Those that are less prepared will find their weaponry ineffective and their listings buried deep in the search engine graveyard.

AdzZoo Advertising Campaign Strategy

AdzZoo is a company that operates like a war machine for business customers. We begin by scouting the terrain for keywords and phrases that define a local business and have a proven demand history.  Then we craft an ad that will ’shock and awe’ your potential customers.  Next, we build an LZ (landing zone), a page that serves to reinforce your ad by offering laser-focused information about your business’ products or services with a call to action that gets results.

AdzZoo’s (SEM) Search Engine Marketing battle plan utilizes a brilliant line of attack known as “geo-targeting”.  This tactic enables local businesses to be matched with local searchers at the exact moment they are ready to buy.  AdzZoo utilizes numerous strategic factors to create and strengthen your online web presence, and each is taken into account and refined to deliver optimum results. Additionally, we continuously monitor your campaign to ensure your position remains on the first page of search results.

Rules of engagement have changed

The traditional fields of battle for business is being deserted because their customers no longer get their news from the TV or radio, they are abandoning the newspaper and don’t use the Yellow Pages.  The Internet is where business wages war in 2010 and your marketing efforts must adapt.  Businesses that are ill-equipped will meet with annihilation.

War is hell, and business is brutal – especially during a down economic cycle that has consumers hiding their wallets and keeping their heads down. AdzZoo offers companies a battle plan that comes with an ironclad guarantee.  Our mission is to ensure that our customers are victorious in their advertising campaigns for new local business.

The Internet has changed the face of business forever

AdzZoo will help you develop a significant “Web Presence” in an area dominated by national brands, and we do so for a cost effective, FLAT FEE.  If your business could benefit from reinforcements led by seasoned professionals who know how to win the hearts and minds of local customers, contact AdzZoo… think of us as the Internet marketing cavalry.