In the old days, the advertising industry touted the cost-per-thousand (CPM) measurement standard as justification for taking your ad dollars. Such measurements worked for radio, TV networks and print media, but that no longer translates into the online world.
Your customers are looking for you online!
An ad on CBS or NBC broadcasting to 5,000,000 people can cost tens of thousands of dollars and is less effective than a highly-focused website ad attracting a few highly motivated, targeted buyers.
In a local market, a business can pay upwards of $1,000 for an ad in the Yellow Pages each month, yet research shows that most people are no longer using the phone book. That same business might spend $1,000+ in newspaper advertising or radio ads but those methods don’t reach buyers when they are ready to make a purchase.
Only online advertising delivers a customer at the exact instant they are ready to buy, and you never pay for useless “exposures” or worthless CPM. A person needing an emergency plumber, Googles the term “emergency plumber” and the results list local plumbers in their area. They click. The advertiser pays – and gains a new customer.
AdzZoo sells eyeballs to businesses who want customers at the moment they are ready to buy. No CPM, no branding costs, no hassles; we put your message in front of people who are looking for your products or services. AdzZoo’s geo-targeted ‘Local Search’ SEM offers the best advertising ROI.
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Very nice article. Thanks for taking the time to write some valuable information.
Enjoyed reading the article – simple and direct; telling it like it is! Thanks
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