You hear a lot these days about “sales funnels” and new marketing channels and all the things we can spend money on to drive customers to your door.  Everyone from movie stars to Barack Obama has a Twitter account, and you might be worried that you’re the only one left in America without a Facebook page.

I don’t have to tell you how quickly the sands are shifting in the marketing arena.  The things that were HOT last year aren’t even on the radar this year.

Throughout all this tumultuous game-changing marketing theory, the one truth that is undeniable is that to grow your business you MUST be participating online.

Regular readers of this blog have heard me discuss numerous online tactics that involve everything from a full-blown local search website project and social networking to strategic linking strategies.

All of this helps in the long term, but the ONLY way to drive customers to your website TODAY is using PPC. And, you’ve also heard me proclaim many times that there is no company better positioned to deliver a FLAT RATE PPC program than AdzZoo.

If you are in business, you need what AdzZoo can deliver… customers.  I would also encourage you to visit the websites shown in the illustration at right and open a free account.  Use these resources to help funnel traffic to your site.

• Facebook
• Squidoo
• YouTube
• Get Response
• HubPages
• Twitter
• WordPress

As I’ve mentioned previously, “there is no magic bullet”, but there are things you can do to help reinforce your AdzZoo campaign.  Good luck!

It has been estimated that 9 out of 10 online advertising campaigns fail.  Why?  Because people (with little or no experience) try to develop and manage their own campaigns.  PPC is not a DIY project.

A successful ad campaign requires experienced professionals who know how to research keywords properly, build a landing page that gets a high quality score and can craft an ad that gets results.

What if…

you could know precisely what a person wanted at the exact moment they wanted it?  That’s what ‘local search’ marketing offers.

Pulling all this together and delivering ready-to-buy customers is what AdzZoo offers.

Helping you understand the process and getting your online advertising campaign launched is what I offer.  Contact me!

Running a business in 2010 is possibly the greatest challenge that small companies have experienced since the ‘Great Depression’ of the 1930s.  The economy has been in a tailspin for a couple years now and the future does not look as promising as the government would have us believe.

In a word, the economic climate ‘sucks’.  Businesses are struggling to stay afloat, tightening their belts and trying anything they can do to snag a new customer.  Many are now realizing that their websites offer the best opportunity to expand their reach and find new prospects.

What they are also learning is that getting people to visit their website is an entirely new challenge.  The best website on the planet does nothing more than take up space on a server if there are no visitors.  Getting people to visit a website is the ultimate online marketing challenge.

AdzZoo and the ‘Local Search’ solution

There are literally hundreds of things one can do to attract online visitors.  From an expensive search engine optimization project, to article syndication, or obtaining quality links, buying advertising banners and placing ads on Craig’s List, the list of possibilities can be daunting… and their effectiveness questionable.

The ONLY sure fire way to get visitors to a website TODAY is to utilize a pay-per-click program.  Even this solution can be cost-prohibitive if it is not managed professionally.  PPC is not a DIY advertising solution; it is a science.

That is what AdzZoo does for our customers.  We develop a significant “Web Presence” (not just a website), for local businesses at a cost effective, FLAT FEE.  AdzZoo utilizes a unique process known as “geo-targeting”, which enables local businesses to be matched with local searchers.

Colts fans witnessed a disappointing end to their football season last Sunday, but if you were a Saint’s fan you enjoyed a BIG win.

Regardless of which team you were hoping would win, the Super Bowl of 2010 was a great football game.  For those of us involved with the online marketing world, the BIG news witnessed by tens of millions of viewers during the most watched show in television history… was a commercial.

Google’s Super Bowl Commercial

Think about this… one of the largest, most profitable companies in the world paid $3 million for a commercial that included no well-known personalities, no eye candy, no voice overs and no special effects.  Google  simply showed that anything from buying an airline ticket to finding love is available on the Internet.

(If you missed it, see Google’s Super Bowl ad below)

Can you imagine what would have happened if Google had used your company as their example in that ad. Your webserver would have imploded within minutes and your phone lines jammed for days. Now THAT is the kind of problem to have…

Obviously, Google didn’t use YOUR company in their ad, but they did demonstrate how people search for – and find what they want online.   They also showed the power of “Local Search” (geo-targeting) as they looked for a “chocolate shop” and a “church” in Paris, France.

The other Super Bowl commercials were pitching products or services or branding companies, but this ad showed website owners how important it is to rank well in Google.  If you noticed, the guy driving the mouse in this commercial did not click through dozens of pages of search results, he chose links on page ONE of the results.

AdzZoo puts YOUR ad on page 1 of search engines!

AdzZoo offers a shortcut to successful online advertising. In the businesses world we compete in our local “Super Bowls” of competition every day.  The winners are not the companies who offer the lowest price, the best service or that have a well-trained staff.  Today’s winner is the business that reaches the greatest number of local ‘ready-to-buy’ customers. Learn more about how…

AdzZoo can help your business win in 2010!

One of the many benefits of online advertising is how it works 24/7.  Most of us try to get our 7-8 hours of sleep every night, which means we’re not answering email or taking calls during our nightly hiatus.

However, if an insomniac in Idaho is planning her trip to your town at 2:30 in the morning and she needs information about your products or services, your AdzZoo ad and landing page are working while you are chasing visions of sugarplums.

Before Internet and before geo-targeted advertising, our Idaho insomniac would have had to wait to contact you during business hours.  AdzZoo lets you get a good nights sleep and do business even when you’re dozing.

AdzZoo will also let you sleep better because you know that your advertising campaign has been created and is being managed by professionals who know the online advertising game.

I received a comment today from a fellow who asked a great question, so I thought I’d answer him here rather than bury my response under the comments area.  DishTV Guy asked:

“… I already have a website and I was thinking about adding a blog because I like what you do with yours. I notice that your website looks like a regular website but it is a blog. What’s the big difference between a blog and a regular site? Which is better? I’m confused.”

An interesting question and one that is hotly debated in the webmaster world.  Blogs used to be website additions or stand-alone apps on sites like WordPress and Blogger.  Blogging platforms such as these began as a type of journal, or threaded conversation, but in recent years they have morphed into a powerful content management systems (CMS), especially WordPress and others like Joomla.  The other good news is that these programs are free.

I prefer WordPress because there are thousands of “Themes” available and it is capable of doing just about anything a traditional website is used for.  Better still, most of the behind the scene action is fully automated.  In addition, if you choose the right theme, there are huge benefits in automated SEO functions, image rotation and an endless list of widgets and plug-ins to enrich your visitor’s experience.

WordPress is the platform (the software that makes things work), but the theme you choose delivers the ‘look & feel’ and permits the addition of high-end widgets and plug-ins.  I have launched scores of blogs for clients and myself and tried virtually every professional theme available.  The one I use and highly recommend is a premium theme called “Thesis“.  Watch a video about how Thesis can be customized and learn more about it’s unique features at the Thesis website by DIYthemes.

Thesis is a premium theme, which means it costs a little money, but the difference between it and free themes is the power under the hood.  If you are launching a website or want to add a blog to your existing website, I would encourage you to consider WordPress and install the Thesis theme.  Another huge benefit of choosing this option is that you don’t have to be a web programmer to use it.  No web authoring software is required.  In short, if you can use a program like Microsoft Word, you can build a compelling high-end website.  This AdzZoo Review website is the perfect example of a WordPress blog using the Thesis theme.

War is hell, and business is brutal – especially during a down economic cycle. Attacking our markets requires more effort and knowledge these days to compensate for the economic and competitive pressures every business is experiencing.

In boom times and bust, doing business has often been compared to the “Art of War”. Strategic planning and tactical maneuvering are approached in the same manner to deliver the preferred results.

In 2010 businesses will wage war online for new customers.  The battles will be won by those that are most prepared, and have targeted their objectives using the most advantageous and technologically advanced resources available.

Business online is war!  Don’t fight it alone.

I have just completed an article about this topic explaining how the ‘Rules of engagement’ have changed and how your business can benefit from reinforcements delivered by AdzZoo.  Read the complete article, “2010, Businesses Go to War Online“.

If you’re in business, I know that you have either been involved in such a discussion, or overheard a conversation where people vigorously debate the latest Internet marketing tactics.

We have a tendency to make things sound more complicated than they actually are when discussing technology issues. Nowhere is this more prevalent than a conversation about online marketing.  Once the buzz words start dropping, you’d think you were listening to some ancient Oriental language.

Invariably, someone who really wants to impress the crowd will pepper every few words with trendy acronyms like SEM, PPC, SEO, CPM or CPA and assure you that if you follow his advice your ROI will be impacted ASAP.  While another person will make points about click tracking, split-testing, and other state-of-the-art metrics.

When you’re talking about finding new customers to buy your products, the technology behind AdzZoo’s solution requires little in-depth explanation… its foolproof!  Your business on page 1 of search results… guaranteed!  It doesn’t really matter how they do it… they just do it, and they guarantee it!  What more needs to be said?

Your business on page 1 of search results, GUARANTEED!

Any questions?

Email: webunet@adzzoomail.com

You need not consult an astrologer to understand what is happening in the world of marketing and advertising. The effectiveness of traditional media advertising is literally evaporating in the shadow of the Internet’s capacity to target ready-to-buy local consumers.

The Chinese calendar designates 2010 as the “Year of the Tiger”.

AdzZoo’s slogan is “Taming the Internet One Click at a Time”.

Coincidence?  I don’t think so.  The Chinese New Year begins February 14, 2010, but you don’t need to wait that long to experience how AdzZoo can drive customers to your door.  Contact us and learn how AdzZoo can help your business rise in 2010.  Call  406-962-5647 or email webunet@adzzoomail.com

Happy AdzZoo New Year!

Learn more about how AdzZoo can help your business rise in 2010!

Major newspaper asks readers for donations!

Did you happen to catch this?… MIAMI HERALD asks online readers for donations… A link at the bottom of each story directs users to “Support ongoing news coverage on Miamiherald.com.” Having already cut 175 jobs earlier this year, the Herald announced it would be cutting 24 more just in time for the holidays. Read the story here…

One of the fundamental reasons newspapers are failing and struggling to raise revenue is because their outdated method of advertising is no longer effective – and advertising buyers know this!

People, wake up and smell the AdzZoo! Your customers search, shop, surf, seek, spend, save, swap, share, ship, speak, snoop, socialize, study and SURVIVE online.  The Internet…

• IS the Newspaper
• IS the Phone Book
• IS the Shopping Mall
• IS the network of information that binds us together
• IS the social glue of modern life

AdzZoo IS the company that puts sellers in front of buyers on the Internet.  We insert your ad in front of local buyers at the exact moment they are ready to purchase.  AdzZoo understands how and why people search for information online and we use this marketing expertise to display your ad to local customers. This is called ‘geo-targeted’ search engine marketing (SEM) and it has become the most effective method of advertising ever devised.

According to research conducted by Piper Jaffray last year, 30 percent of all search queries contain a city, state or zip code. With more than 2.6 billion local searches performed every month, the Internet has surpassed print Yellow Pages and newspapers as the most important source for local consumer service information. If you have a business and want to attract more ready-to-buy customers… contact AdzZoo.

AdzZoo does not need ‘donations’. In fact, our business is expanding so rapidly that what we do need are more representatives to take orders for our SEM advertising program.  If you know of someone who is looking for an opportunity in one of the fastest growing businesses in America, have them contact AdzZoo to learn more.

Any questions?

Email: webunet@adzzoomail.com

Or call, 406-962-5647