I just stumbled upon an interesting series of videos.  Ogilvy interview with Dr. Vinton G. Cerf, talking about the importance of current Internet technology; specifically social networking and advertising.

My big take-away… “We call it advertising when we’re not interested in it… when we’re interested, we call it information.”

This is the summation of what content-related / user-history advertising does.  It places ads in front of the eyeballs of people who have expressed an interest in a particular topic, or have visited sites about a particular topic.

AdzZoo delivers relevant information… not pure advertising.

Are your advertising methods extinct?

• Dinosaurs became extinct millions of years ago.
• Buggy whip demand and their manufacturers disappeared a hundred years ago.
• Ruben H. Donnelly, publisher of the prehistoric Yellow Pages, filed for bankruptcy last year.

The Yellow Pages are becoming extinct because advertisers have learned that people no longer use them.  When we want to research a product, service or company… we go online.  When we are ready to buy… we go online.

Advertising with a dinosaur (Yellow Pages) is expensive and it no longer works.  Advertising with AdzZoo is affordable and it delivers buyers at the moment they are ready to make a purchase.

AdzZoo is the dinosaur slayer!

Illustration credit: Declaration of Independence, July 4th, 1776, painted by J. Trumbull

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the laws of nature and of nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness. That to secure these rights, governments are instituted among men, deriving their just powers from the consent of the governed. That whenever any form of government becomes destructive to these ends, it is the right of the people to alter or to abolish it, and to institute new government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their safety and happiness. Prudence, indeed, will dictate that governments long established should not be changed for light and transient causes; and accordingly all experience hath shown that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same object evinces a design to reduce them under absolute despotism, it is their right, it is their duty, to throw off such government, and to provide new guards for their future security. –Such has been the patient sufferance of these colonies; and such is now the necessity which constrains them to alter their former systems of government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute tyranny over these states. To prove this, let facts be submitted to a candid world.

He has refused his assent to laws, the most wholesome and necessary for the public good.

He has forbidden his governors to pass laws of immediate and pressing importance, unless suspended in their operation till his assent should be obtained; and when so suspended, he has utterly neglected to attend to them.

He has refused to pass other laws for the accommodation of large districts of people, unless those people would relinquish the right of representation in the legislature, a right inestimable to them and formidable to tyrants only.

He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their public records, for the sole purpose of fatiguing them into compliance with his measures.

He has dissolved representative houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.

He has refused for a long time, after such dissolutions, to cause others to be elected; whereby the legislative powers, incapable of annihilation, have returned to the people at large for their exercise; the state remaining in the meantime exposed to all the dangers of invasion from without, and convulsions within.

He has endeavored to prevent the population of these states; for that purpose obstructing the laws for naturalization of foreigners; refusing to pass others to encourage their migration hither, and raising the conditions of new appropriations of lands.

He has obstructed the administration of justice, by refusing his assent to laws for establishing judiciary powers.

He has made judges dependent on his will alone, for the tenure of their offices, and the amount and payment of their salaries.

He has erected a multitude of new offices, and sent hither swarms of officers to harass our people, and eat out their substance.

He has kept among us, in times of peace, standing armies without the consent of our legislature.

He has affected to render the military independent of and superior to civil power.

He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his assent to their acts of pretended legislation:

For quartering large bodies of armed troops among us:

For protecting them, by mock trial, from punishment for any murders which they should commit on the inhabitants of these states:

For cutting off our trade with all parts of the world:

For imposing taxes on us without our consent:

For depriving us in many cases, of the benefits of trial by jury:

For transporting us beyond seas to be tried for pretended offenses:

For abolishing the free system of English laws in a neighboring province, establishing therein an arbitrary government, and enlarging its boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule in these colonies:

For taking away our charters, abolishing our most valuable laws, and altering fundamentally the forms of our governments:

For suspending our own legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.

He has abdicated government here, by declaring us out of his protection and waging war against us.

He has plundered our seas, ravaged our coasts, burned our towns, and destroyed the lives of our people.

He is at this time transporting large armies of foreign mercenaries to complete the works of death, desolation and tyranny, already begun with circumstances of cruelty and perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the head of a civilized nation.

He has constrained our fellow citizens taken captive on the high seas to bear arms against their country, to become the executioners of their friends and brethren, or to fall themselves by their hands.

He has excited domestic insurrections amongst us, and has endeavored to bring on the inhabitants of our frontiers, the merciless Indian savages, whose known rule of warfare, is undistinguished destruction of all ages, sexes and conditions.

In every stage of these oppressions we have petitioned for redress in the most humble terms: our repeated petitions have been answered only by repeated injury. A prince, whose character is thus marked by every act which may define a tyrant, is unfit to be the ruler of a free people.

Nor have we been wanting in attention to our British brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which, would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our separation, and hold them, as we hold the rest of mankind, enemies in war, in peace friends.

We, therefore, the representatives of the United States of America, in General Congress, assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the name, and by the authority of the good people of these colonies, solemnly publish and declare, that these united colonies are, and of right ought to be free and independent states; that they are absolved from all allegiance to the British Crown, and that all political connection between them and the state of Great Britain, is and ought to be totally dissolved; and that as free and independent states, they have full power to levy war, conclude peace, contract alliances, establish commerce, and to do all other acts and things which independent states may of right do. And for the support of this declaration, with a firm reliance on the protection of Divine Providence, we mutually pledge to each other our lives, our fortunes and our sacred honor.

New Hampshire: Josiah Bartlett, William Whipple, Matthew Thornton

Massachusetts: John Hancock, Samual Adams, John Adams, Robert Treat Paine, Elbridge Gerry

Rhode Island: Stephen Hopkins, William Ellery

Connecticut: Roger Sherman, Samuel Huntington, William Williams, Oliver Wolcott

New York: William Floyd, Philip Livingston, Francis Lewis, Lewis Morris

New Jersey: Richard Stockton, John Witherspoon, Francis Hopkinson, John Hart, Abraham Clark

Pennsylvania: Robert Morris, Benjamin Rush, Benjamin Franklin, John Morton, George Clymer, James Smith, George Taylor, James Wilson, George Ross

Delaware: Caesar Rodney, George Read, Thomas McKean

Maryland: Samuel Chase, William Paca, Thomas Stone, Charles Carroll of Carrollton

Virginia: George Wythe, Richard Henry Lee, Thomas Jefferson, Benjamin Harrison, Thomas Nelson, Jr., Francis Lightfoot Lee, Carter Braxton

North Carolina: William Hooper, Joseph Hewes, John Penn

South Carolina: Edward Rutledge, Thomas Heyward, Jr., Thomas Lynch, Jr., Arthur Middleton

Georgia: Button Gwinnett, Lyman Hall, George Walton

Enough said!

Thank you.

AdzZoo is one tiny example of the freedom we have to create, earn a living and grow our companies. We enjoy this freedom because of the men and women who went before us and paid the ultimate price so that we could enjoy the freedoms we have today.

To every American who has worn the uniform of the United States, I want to say thank you. To those who are no longer with us, I remember them in my prayers.

Small businesses are not ‘bleeding edge’ technology leaders. They don’t have the luxury of being able to hire a staff that can perform SEO, social networking, off-site bookmarking, manage PPC campaigns or other web 2.0 marketing functions.

They are bombarded daily from sales people claiming they can get their site on page one of Google for organic listings, and others offering every type of online service ‘guaranteed’ to place them at the top of the search engines. The bottom line is that they don’t know what or whom to believe.

This is where AdzZoo SEM excels.  We have the experience and a proven track record.  Our advertising program works because every individual campaign is created by Google Certified experts who know how to launch an ad campaign that meets Google’s stringent requirements.  And… delivering ‘Local Search’ solutions is our specialty.

AdzZoo delivers customers TODAY!

In the old days, the advertising industry touted the cost-per-thousand (CPM) measurement standard as justification for taking your ad dollars. Such measurements worked for radio, TV networks and print media, but that no longer translates into the online world.

Your customers are looking for you online!

An ad on CBS or NBC broadcasting to 5,000,000 people can cost tens of thousands of dollars and is less effective than a highly-focused website ad attracting a few highly motivated, targeted buyers.

In a local market, a business can pay upwards of $1,000 for an ad in the Yellow Pages each month, yet research shows that most people are no longer using the phone book.  That same business might spend $1,000+ in newspaper advertising or radio ads but those methods don’t reach buyers when they are ready to make a purchase.

Only online advertising delivers a customer at the exact instant they are ready to buy, and you never pay for useless “exposures” or worthless CPM.  A person needing an emergency plumber, Googles the term “emergency plumber” and the results list local plumbers in their area.  They click.  The advertiser pays – and gains a new customer.

AdzZoo sells eyeballs to businesses who want customers at the moment they are ready to buy.  No CPM, no branding costs, no hassles; we put your message in front of people who are looking for your products or services.  AdzZoo’s geo-targeted ‘Local Search’ SEM offers the best advertising ROI.

Why is it critical to be on page 1?

Because if you’re not listed there for your important keywords, you may as well not have a website.  Consider that a Cornell study discovered that position #11 (top of page TWO of Google) got 1% of all clicks and results degrade quickly from from there.

Position #1 (on page 1) receives approximately 42% of the clicks according to other research studies.

In fact, where your listing appears on Google’s first page is also important. Position number 9 on that first page only gets 1.45% of the clicks.  This ‘Heat Map’ illustrates these points.

After the 3rd or 4th position, click through rates continue to go down. Nearly 80% of all clicks come from the first 4 positions and most searchers never go past page 1.

AdzZoo to the rescue…

You can spend months (or years), and thousands of dollars and man hours optimizing (SEO) your website so that its organic listings appear on page one.  Or, you can contact AdzZoo and have your ad appearing on Google’s first page in just a few days.

This is what we do and we do it better, faster and less expensively than virtually any other company.  Let our ‘Google Certified’ experts put your ad on the first page of Google and many other popular search engines and social networking sites such as Facebook.

AdzZoo – the best advertising ROI

I sell traffic.  I sell…

• Ready-to-buy
• Cash in hand
• Gotta have it now… CUSTOMERS

Do you need any?

I sell AdzZoo, geo-targeted online advertising on page one of Google.  This reaches customers who are searching for your products or services… these are customers who live in your community.

If the idea of selling more, and spending less on advertising sounds appealing to you, contact AdzZoo.  We sell results!  We provide the best ‘local search’ advertising ROI you can imagine.  Mostly, we just send people to your website so that you can close the sale.

Think of us as your sales concierge!

Related Blogs

• Adzzoo Affordable Digital Marketing
• AdzZoo News TV Broadcast Sept. 2009
• Let AdzZoo put you on the FIRST page of Google in less than 7 days …
• ADzZoo
• adzzoo www adzzooadvantage
• AdzZoo – How can we get your small biz to the first page of the …
• Adzzoo Affordable Digital Marketing « SearchMat.com
• AdzZoo Landing Pages & SEM
• You're Calculating your ROI Wrong – It's a Recession | AdzZoo …

A fellow AdzZooer (is that a word yet?) emailed me with an interesting question and because it was something you would probably want to know, I decided to answer him here…

What inspired me when I heard my first AdzZoo presentation was a description of the AdzZoo landing pages as all linked together – when one is clicked on they all rise in “popularity” like Wikipedia pages. Is this an accurate description? It seems to me that then we have something no other company has to offer.

You’re right that we have something no one else is offering, or at least… not putting it all together like we are doing.  As it relates to “popularity” and our landing pages, they are connected in so far as AdzZoo is the domain and we do get some ‘Google juice’ as a result of the association.

However, what’s even better is the strength of the individual landing pages due to AdzZoo’s optimization of the landing pages. When you combine superior ad copy, geo-targeting and optimized landing pages, AdzZoo’s ‘Quality Score’ from Google is higher than most and that means clicks cost less. Thus, our customers get a better bang for their buck by receiving more clicks in relation to their budget.

AdzZoo has certified specialists crafting every campaign and our customers benefit from this meticulous attention to detail. This is why AdzZoo has come from nowhere and risen to become the premiere SEM company in their first year of doing business.

Related Blogs

• adzzoo www adzzooadvantage « MOJ.biz
• AdzZoo Launch was a Huge Success and a Lot of Fun! | SEO Training …
• If you want to advertise online… DON'T
• Affordable Search MarketinG Works Pretty Darn Well | AdzZoo Local …
• 7 Myths of Pay Per Click Debunked | AdzZoo Local Search Blog

Don’t go it alone, that is…

Creating a Pay-Per-Click (PPC) campaign that gets results without draining your bank account is a science.  In most cases, only an experienced, certified specialist can deliver a campaign that is both successful AND cost effective.

Many people erroneously believe that a PPC campaign is akin to posting a “Classified Ad” and bidding on some ‘gut-tested’ keywords.  That is a great way to fatten Google’s coffers, blow your marketing budget and have nothing to show for the expense and time you invested.

“This isn’t Kansas anymore, Toto”… competing with experienced keyword researchers, professional copywriters and certified PPC specialists is a surefire way to waste an advertising budget.

PPC is not DIY

AdzZoo has skilled, certified specialists and experienced staff onboard and has gained a reputation of delivering quantifiable results.  If you need to reach more customers and want your ad to appear on page one of Google, you need to partner with AdzZoo.

Spend less money, save more time, improve your local search results and see your ad on page one of Google… guaranteed!

For more information, call 406-962-5647
Or email webunet@adzzoomail.com

Related Blogs

• Organic SEO or PPC? Which is better?
• Adzzoo Helps Your Business Thrive!
• Google Admits for Local Businesses, It is Hard To Manage a Google …
• use href to diplsy database results · design and development
• Eavesdropping on Technology Debates
• Wake up and smell the AdzZoo!
• AdzZoo Connects Buyers With Sellers
• 7 Myths of Pay Per Click Debunked | AdzZoo Local Search Blog