Do you remember the song, “Video Killed the Radio Star“? A modern remake of that song would have to be something like, “Internet Killed Traditional Ads” or something just as catchy. Most people don’t realize it yet, but we are living during a historical shift in communication modes; similar to what was experienced at the turn of the last century when automobiles replaced the horse and buggy.
The channels through which we reach people with an advertising message are changing almost overnight. The old ‘shotgun’ approach of advertising in newspapers, broadcast media, telephone directories and other mass media methods are being replaced by highly-targeted ‘one to one’ ads; it began as a system called PPC (or Pay-Per-Click), but today it’s called… AdzZoo.
The Old Way
Spend $1,000 (usually more) to blast your ad to a million people and hope that it is seen (or heard) by enough people who take action to cover the cost of your Ad If luck is on your side, you may reach enough people who buy something and possibly generate a profit.
The PPC Way
Spend $1 (more or less) to display your ad to one person who actively searched for the product or service you sell AND clicks your ad for more information. Using this PPC method, your $1,000 ad budget may expose your message to millions of people, but you ONLY pay when someone takes action – clicks on your ad.
The AdzZoo Way
Spend as little as $119.95 per month to reach every prospect within a 5 mile radius of your business. You can expand that radius up to 50 miles and place your message in front of EVERY prospect searching for your products or services.
All the suits on Madison Avenue could not create a more dynamic or powerful advertising strategy than what is being delivered today from AdzZoo. From the creation of your ad, and a SEM enhanced landing page, to a laser-focused placement of your message.
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I can’t believe how inexpensive this is. How can you do this so effectivelY? Please contact me at my email address.
I went to a semiinar yesterday and the guy doing all the talking was supposed to be some expert on social networking and search engines and online marketing. He talked for 2 and a halh hours about really basic things that we’ve all been hearing over the years. I wanted you to know that I have learned more about seo and online advertising reading this website than I learned in the past year. Thank you, this is very good information you are providing.
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