What do these search engines have in common?
Open Text, Magellan, Infoseek, Snap, Direct Hit, Lycos, WebCrawler, Excite, HotBot… They were all industry leaders on the bleeding-edge of search engine technology just a few short years ago, but today they are virtually abandoned websites. These days, Yahoo!, Ask, and now Bing duke it out against the big dog, Google. It is anyone’s guess how we will be searching for information five years from now.
Way back then (5+ years ago), the key to getting ‘found’ in a web search was to submit your site to those engines as often as possible. The hope was that frequent submissions would convince the wizards behind the curtains that your site was the best in your specific field.
Fast forward to 2009 and sophisticated algorithms and scientific equations determine your website’s relevance to a search query and the ‘value’ of your information in relation to a topic. In addition, where your business is geographically located is now paramount to being ‘found’; it’s called LOCAL SEARCH results.
Through IP address identification, Google knows that when someone is searching for a painting contractor, they are almost certainly looking for a company nearby and will display results of local companies first.
Localized search engine marketing (SEM) in conjunction with a highly-focused PPC campaign will allow you to reach those customers that are searching for you. This is what AdzZoo does - and we do it better and more cost-effectively than anyone.
The art of search engine positioning has changed dramatically. It may be time for your approach to spending your advertising dollars is adapted to this new results producing marketing. Contact AdzZoo today and see how we can drive customers to your business.
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