The PPC Magic Bullet & SEM Hype

by ZooMeister on August 31, 2009


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Ask ANY website owner if they are satisfied with the performance of their website and most will say no.  If every site lived up to the promise’, there would be no need for SEO, PPC, strategic linking, landing pages and such.  Does this mean that the hype exceeds the potential?  Quite the contrary…

The ‘hype’ is real – it’s been proven time and again

Capitalizing on the ‘potential’ is the purpose behind optimizing a website.  In other words, if there are 10,000 websites about blue widgets, how do we determine which site should be ranked #1 and which is #9,999?  Of those 10,000 blue widget sites, which ones have the greatest amount of useful information, the greatest number of other sites linking to them, etc.? 

Pay-Per-Click Magic Bullet

There is no single *MAGIC BULLET* for creating website value and relevance.  The value of a site is determined by a host of factors that affect its ranking in the SERPS.  The ONLY shortcut to page 1 ranking on Google is Pay-Per-Click. 

AdzZoo places sellers in front of buyers when they are ready to buy

AdzZoo puts your website on page 1 of Google when a local search is conducted using the keywords that you choose best describe your products or services…. i.e. ‘blue widgets, YourCity’

Confused yet?

If this is beginning to make sense to you, contact me.  Or, if you are still perplexed by these terms and the true potential of local search advertising, and you want to sell a bunch of blue widgets… contact me.

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